Which of the Following Is a Difference Between an Organization

question 35

Multiple Choice

Which of the following is a difference between an organization with market orientation and an organization with production orientation in terms of interest in innovation?

• A)An organization with market orientation sells what it can make and does not focus on innovation,whereas an organization with production orientation makes what it can sell and focuses on innovation.
• B)An organization with market orientation keeps costs as low as possible,whereas an organization with production orientation eliminates costs that do not give value to the customer.
• C)The focus of an organization with market orientation is on locating new opportunities,whereas the focus of an organization with production orientation is on technology and cost cutting.
• D)The focus of an organization with market orientation is on determining customer reaction,whereas the focus of an organization with production orientation is determining customer needs.

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