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Tom recently gave a presentation at work highlighting the problems with customer service. He asks all his coworkers to spend an extra thirty minutes each day handling customer complaints. This is an example of:
Product Opportunities
Potential areas for new product development or enhancement of existing products based on market demand, trends, and consumer feedback.
Problem Questions
Questions posed by a seller to uncover a buyer's issues or challenges that the seller's product or service can resolve.
Multiple-Question Approach
A sales technique where various types of questions are used throughout the selling process to gather information, assess needs, and facilitate decision-making.
SPIN Approach
A strategic sales technique that involves asking Situation, Problem, Implication, and Need-payoff questions to understand a prospect's needs and propose solutions.
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