Stacy Has a Facebook Account and Uses It as a Sounding

question 8

Multiple Choice

Stacy has a Facebook account and uses it as a sounding board for her frustration with her personal life and company. Which of the following statements is true?

• A) Stacy should only delete anything on her Facebook page that is work related
• B) Stacy should be mindful about what others can retrieve about her on the internet and should refrain from posting things that may show her in a negative light
• C) She can post negative comments about the company as it is her right to exercise her right to free speech and because of this nothing negative will happen
• D) As long as she is not "friends" with her boss, she should be fine

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Definitions:

Media Selection

The process of choosing the most effective types of media channels to deliver advertising messages to the target audience.

Copy Development

The process of creating content for advertising or marketing materials.

Artwork

Works of art, especially visual arts, which include items like paintings, sculptures, and photographs, produced for aesthetic purposes.

Limited-Service Agency

An advertising agency that specializes in one aspect of the advertising process, such as providing creative services to develop the advertising copy, buying previously unpurchased media space, or providing Internet services.