With Regard to Global Marketing, Which of the Following Is

question 41

Multiple Choice

With regard to global marketing, which of the following is an example of an offensive strategy?

• A) A mutual fund firm, headquartered in New York, aiming to increase its sales targets in its European branches
• B) An American automobile manufacturer planning to gain access to technological innovations developed in Japan
• C) An information technology company, based in Texas, attempting to take advantage of the low costs of operations in India by outsourcing its services
• D) An American clothing company aiming to expand its operations to India to compete with the local brands there

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Definitions:

Sensory

Relating to sensation or the physical senses; transmitting or perceiving stimuli or sensory information.

Long-Term Stores

Another term for long-term memory, it refers to the component of the memory system capable of storing large amounts of information indefinitely.

Short-Term

Pertaining to a limited time period, often implying immediacy or temporary nature.

Semantic Level

Pertains to the meaning or the interpretative aspect of communication or understanding, particularly in language and logic.