Alice Inc, an American Firm, Signed a Contract with an Indian

question 24

Multiple Choice

Alice Inc., an American firm, signed a contract with an Indian retailer to sell its latest range of furniture. The furniture was priced high due a misjudgment on Indians' preferences and buying power. Consequently, sales were below expectations. We can infer that Alice Inc. did not succeed due to _____ conditions in India.

• A) political
• B) legal
• C) cultural
• D) economic

---

Definitions:

Primary Shopper

The individual in a household or entity who is responsible for the majority of shopping decisions and purchases.

Disposable Income

The amount of income left for spending or saving after taxes have been deducted.

Psychosocial Factors

Elements that involve psychological and social aspects influencing individual behavior and well-being.

Free Trade Zone

A designated area within a country where goods can be imported, stored, handled, manufactured, or reconfigured without being subject to the country's standard import duty regulation.