Which of the Following Is True of Sales Promotion

question 43

Multiple Choice

Which of the following is true of sales promotion?

• A)Sales promotion can be an effective means for reaching people living in rural locations.
• B)Sales promotion is not effective in areas where media support for advertising is virtually nonexistent.
• C)Sales promotion cannot be used as a strategy for bypassing restrictions on advertising placed by foreign governments.
• D)Sales promotions includes personal selling and broadcast advertising.

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Definitions:

Risk-takers

Individuals who are willing to engage in behaviors or activities that involve a significant chance of loss or failure, often with the expectation of a potential reward.

Openness to Experience

A personality trait that reflects a person's willingness to seek out new experiences, entertain novel ideas, and display curiosity.

Big Five Model

A theory in psychology that describes personality traits across five broad dimensions: openness, conscientiousness, extraversion, agreeableness, and neuroticism.

Creative

Characterized by the ability to conceive original ideas or solutions, often resulting in innovation or artistic expressions.