In Odd-Even Pricing, _____

question 75

Multiple Choice

In odd-even pricing, _____.

• A) prices are set a few dollars or a few cents below a round number to encourage the customers to think of the products as less expensive
• B) prices are set exclusively on the cost of the product and historical prices
• C) several products are sold together at a single price to connote value and convenience for customers
• D) a high price is charged to create a signal that the product is exceptionally fine

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Definitions:

Type A

A behavior pattern characterized by competitiveness, urgency, aggression, and an heightened stress response.

Stressor

A stressor is any event or situation that triggers physical or psychological stress.

Environmental Event

An occurrence within the environment that can influence the behavior or psychological state of an individual or group.

Physical Tension

The state of being stretched tight or having muscles that are strained from stress or anxiety.