Bundle Pricing Is a Psychological Pricing Strategy in Which

question 44

Multiple Choice

Bundle pricing is a psychological pricing strategy in which:

• A) prices are set a few dollars or a few cents below a round number to encourage the customers to think of the products as less expensive.
• B) a high price is charged to create a signal that the product is exceptionally fine.
• C) several products are sold together at a single price to connote value and convenience for customers.
• D) prices are set exclusively on the cost of the product and historical prices.

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Definitions:

Thanking The Customer

The act of expressing gratitude to customers, acknowledging their patronage, and reinforcing a positive relationship.

Customer Interaction

The communication and engagement between a business and its customers, ranging from service inquiries to the purchase process.

Simplist Principles

Fundamental rules or guidelines that are intentionally uncomplicated and straightforward.

Customer Needs

The wants, expectations, and requirements of consumers that businesses aim to fulfill with their products or services.