Which of the Following Best Explains Why Delicia Co

question 32

Multiple Choice

Which of the following best explains why Delicia Co., a manufacturer of potato chips, prices each bag of potato chips at 99 cents rather than $1.00?

• A) To encourage consumers to think these chips are less expensive
• B) To attract those consumers who are not too keen about the quality of the chips
• C) To create a signal that these chips are exceptionally fine
• D) To increase sales by offering the chips at a discounted price

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Definitions:

Transformational Change

A profound or radical change that fundamentally alters the culture, values, and operations of an organization leading to significant improvements.

Entrepreneurial Activity

The actions related to starting and managing new ventures, including innovation, risk-taking, and resource management.

Innovation

The act of introducing something new, such as an idea, method, or device, which is aimed to improve processes, products, or services.

Corporate Venturing

The practice of a large company funding new, innovative projects or startups to explore new markets or technologies.