Bundle Pricing Is a Psychological Pricing Strategy in Which

question 44

Multiple Choice

Bundle pricing is a psychological pricing strategy in which:

• A) prices are set a few dollars or a few cents below a round number to encourage the customers to think of the products as less expensive.
• B) a high price is charged to create a signal that the product is exceptionally fine.
• C) several products are sold together at a single price to connote value and convenience for customers.
• D) prices are set exclusively on the cost of the product and historical prices.

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Definitions:

Change Leader

An individual who drives and manages the change within an organization, effectively handling the transformation and ensuring smooth adoption by stakeholders.

Social System

A structured arrangement of relationships, roles, and practices that individuals engage in collectively, forming a cohesive and functioning society or organization.

Behavioural Leader

A leader who focuses on managing the behavior of team members through positive reinforcement and modeling desired behaviors.

Managing Diversity

The practice of acknowledging, understanding, accepting, and valuing differences among people within an organization.