Which of the Following Is True of Franchises

question 6

Multiple Choice

Which of the following is true of franchises?

• A) They involve a parent company and an independent firm entering into a contractual relationship to set up and operate a business in a particular way.
• B) They involve a group of independent retailers uniting and agreeing to pool buying and managerial resources to improve competitive position.
• C) They involve a wholesaler contracting with a number of retailers performing channel functions for it.
• D) They involve a retailer assuming ownership of its primary manufacturer through the presence of a channel leader.

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Definitions:

Customer Relationship Management

A strategy for managing an organization’s relationships and interactions with current and potential customers by using data analysis to study large amounts of information.

Capture

The process of obtaining something of value, often referring to attention, data, or market share in business contexts.

Analyze Consumer Data

The process of examining and interpreting data on customers' behaviors and preferences to make informed business decisions.

Geofencing

A location-based technology that creates a virtual boundary around a geographical area, triggering an action when a device enters or leaves that area.