Which of the Following Statements Is True of the Strategic

question 64

Multiple Choice

Which of the following statements is true of the strategic goal of retaining customers?

• A)It costs far more to attract a new customer than to retain an existing customer.
• B)Producers tend to seek out new customer segments instead of trying to retain old ones.
• C)Interactive modes of communication do not assist marketers in increasing the value of their products.
• D)Including salespeople in the supply chain can be obtrusive to retaining consumers and end-users.

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Definitions:

Economic Benefits

The gains received from the resources or actions, typically measured in terms of revenue or increased value.

Market Value

The price at which an asset or service could be bought or sold in a real or virtual marketplace, reflecting its current worth.

Revaluation Method

An accounting method for periodically reassessing the value of an asset, usually upward, to reflect its current value.

Liquidation Value

The estimated amount that would be realized from the sale of a company's assets, after paying off its liabilities, if the company were to be liquidated.