In the Context of New Product Development, the Inability of a Firm

question 25

Multiple Choice

In the context of new product development, the inability of a firm to satisfy customer needs can be attributed to:

• A) upfront intelligence efforts that prevent further development.
• B) failure on the part of the firm to stick close to its core competencies.
• C) excessive competition from inappropriate quarters.
• D) decline in the sales of old products compared to the sales of new products.

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Definitions:

Preoperational Thought

A stage in Piaget's cognitive development theory characterized by symbolic thinking, egocentrism, and a lack of logical reasoning in children aged 2 to 7 years.

Centration

A characteristic of preoperational thought in which the child tends to focus on one salient feature of an experience or event at a time.

Zone Of Proximal Development

In Vygotsky’s theory, the range of concepts and skills that a learner is to understand or perform only with support or scaffolding from someone else.

Attempting Task

Engaging in an endeavor or activity with the intention of achieving a specific outcome or goal.