Dexo Inc Plans to Launch a New Version of Its Beverage

question 23

Multiple Choice

Dexo Inc. plans to launch a new version of its beverage, Lime n' Lemon. The new variant will be similar to the current Lime n' Lemon in terms of taste and packaging, but it will be fortified with vitamins and minerals. The company decides to market the new drink as Lime n' Lemon Extreme. Which of the following new product categories does this new beverage fall into?

• A) New-to-the-world products
• B) New-to-the-firm products
• C) Improvements and revisions of existing products
• D) Product repositionings

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Definitions:

Americans With Disabilities Act (ADA)

U.S. legislation passed in 1990 that prohibits discrimination against individuals with disabilities in all areas of public life, including jobs, schools, transportation, and all public and private places open to the general public.

Undue Hardship

A situation where accommodations for an individual would result in significant difficulty or expense for an employer, beyond what is deemed reasonable.

Equitably

In a way that is fair and impartial, ensuring just treatment and opportunities for all individuals involved.

Prison Inmates

Individuals incarcerated in a prison or jail serving time for crimes they have been convicted of.