M's Pizzas Decides to Explore the Service Industry and Therefore

question 5

Multiple Choice

M's Pizzas decides to explore the service industry and therefore signs a partnership with the Silverline Chain of Hotels to have its brand of specialty pizzas offered on the hotel's room-service menu. In this scenario, which of the following growth strategies is M's Pizzas using?

• A) Market development
• B) Product development
• C) Market saturation
• D) Diversification

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Definitions:

Mohair Production

The process of harvesting and processing the fiber produced by Angora goats, used in textiles.

Special-Interest Effects

The impact that a small, focused group can have on policy-making to secure benefits for itself, often at the expense of the larger public interest.

Concentrated Benefits

Economic or political benefits that are narrowly distributed to a small, specific group, often leading to imbalanced influence or decision-making.

Diffuse Costs

Diffuse costs are expenses that are spread out and not easily attributed to a single product, project, or activity, often indirect in nature.