Which of the Following Is a Key Component That Contributes

question 21

Multiple Choice

Which of the following is a key component that contributes to the success of new product development efforts?

• A) Assigning the task of new product development exclusively to top management
• B) Limiting the budget in order to reduce losses in case the product fails
• C) Creating a cross-functional team early in the development process
• D) Assigning a group of marketers the task of developing new products