Which of the Following Is True of the Idea Screening

question 81

Multiple Choice

Which of the following is true of the idea screening phase of the new product development process?

• A) New product ideas are not eliminated merely because they are outside the fields of a firm's interest.
• B) Lack of technology and resources is often not a useful reason to discount new product ideas.
• C) A firm must consider three categories of risk and risk tolerance in the idea screening phase prior to reaching a decision.
• D) Unlike the idea generation stage, the idea screening stage is not involved in expanding viable ideas into full product concepts.

---

Definitions:

Span of Control

The number of subordinates that a manager or supervisor can effectively oversee, manage, or control directly.

Specialized Knowledge

Expertise or skills developed in a specific field, area, or subject, distinguishing one from general knowledge.

Organizational Hierarchy

The arrangement of individuals within a corporation according to power, status, and job function, creating a structure of ranks or levels.

Specialization

The process of focusing on and becoming an expert in a particular subject or skill.