Which of the Following Will Most Likely Result in a Well-Designed

question 10

Multiple Choice

Which of the following will most likely result in a well-designed new product that is also economical?

• A) Allowing top management to create the design for the new product
• B) Using a cross-functional team in the development process
• C) Using a skunkworks toward the end of the development process
• D) Assigning the task of designing the product solely to marketers

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