A Producer of Alcoholic Beverages Produces Four Different Brands of Beer

question 54

Multiple Choice

A producer of alcoholic beverages produces four different brands of beer: BlackStar, BlueStar, Grandeur, and Holmes. BlackStar is a standard brew, while BlueStar has low alcohol content. Grandeur is low in calories, and Holmes has high alcohol content. In this case, the manufacturer uses different brand names for each of its products to:

• A) associate the image of one product with that of another.
• B) increase consumer brand awareness.
• C) enter a new product class.
• D) target specific market segments more efficiently.

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Definitions:

Unmarried

The state of not being legally bound in matrimonial union to another individual.

Closely Related

Having a strong connection or link, often in terms of family ties or affinity.

Estate

The total of all the property, assets, and liabilities of an individual at the time of their death, or a large piece of landed property.

Alimony

Financial support paid to a former spouse after a marriage has been terminated. The alimony may be permanent or temporary, rehabilitative.