Which of the Following Statements Is True with Regard to Brand

question 15

Multiple Choice

Which of the following statements is true with regard to brand equity for organizational products?

• A) Unlike consumer products, organizational products do not possess brand equity.
• B) The success or failure of brand names for organizational products is local in nature and does not affect its global reputation.
• C) It is relatively easier to position new organizational products in a manner differing from existing products.
• D) Attempts to establish or change brand image must take into account distributor channel members employed to distribute the product.

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Definitions:

Organizational Expenses

Costs incurred in the creation of a corporation or business entity, including legal fees, state incorporation fees, and promotional expenses.

Legal Fees

Costs incurred for legal services provided by attorneys or law firms to individuals or organizations.

Par Value

A nominal or face value assigned to a share of stock or bond, indicating its worth at the time of issue.

Common Stock

Common stock is a form of corporate equity ownership, a type of security representing an ownership interest in a corporation.