Which of the Following Is a Basic Assumption Underlying Product

question 63

Multiple Choice

Which of the following is a basic assumption underlying product classification schemes?

• A)Many products are unique and cannot be categorized under any product class.
• B)The same marketing strategy can be used for all product categories.
• C)Products with common attributes can be marketed in a similar fashion.
• D)Products should be differentiated on the basis of profit margins rather than product features.