Duncan Corp

question 21

Multiple Choice

Duncan Corp. introduces four modified versions of its popular brand of Maxims morning cereal. The four new variants of cereal include "Maxims Corn Flakes," "Maxims Raisin Bran," "Maxims Honey Clusters," and "Maxims Brown Sugar and Oats." In doing so, Duncan has used a _____ approach with its Maxim cereal brand.

• A) line extension
• B) multibranding
• C) brand extension
• D) franchise extension

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Definitions:

Appropriation

The unauthorized use of someone's likeness or personal aspects for commercial gain without their express permission.

Standard Of Care

The standard of care refers to the degree of prudence and caution required of an individual who is under a duty of care.

Faulty Grading

Refers to incorrect or misleading assignment of quality levels to goods, particularly in the context of agricultural products or land.

Tort Action

A lawsuit based on an act or omission that leads to harm or injury to another and amounts to a civil wrong for which courts impose liability.