MicroBionics Is a Firm That Manufactures Digital Hearing Aids Which

question 87

Multiple Choice

MicroBionics is a firm that manufactures digital hearing aids which, unlike analog hearing aids, can be programmed to mask out external noise. The company has determined that its competitive advantage lies in its product, while its weakness is the associated manufacturing costs. Target market opportunities exist within the maturing baby boomer segment. One challenge that the company faces is competing with another well-established brand called BelTone. In this case, which of the following steps in the market segmentation process has MicroBionics completed?

• A) Development of the product positioning strategy
• B) Delineation of the firm's current position
• C) Division of the market on relevant segmentation variables
• D) Design of the marketing mix strategy

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Definitions:

Devonian Period

A geologic period of the Paleozoic Era, approximately 419.2 to 358.9 million years ago, known as the "Age of Fishes" due to the diversity and abundance of fish species.

Photosynthetic Autotrophs

Organisms that can produce their own food from inorganic substances using light as an energy source.

Burgess Shale

A famous fossil field located in the Canadian Rockies of British Columbia, known for the exceptional preservation of the soft parts of its fossils from the Cambrian Period.

Cambrian Period

A geologic era approximately 541 million years ago, marked by a rapid increase in the diversity of life and the appearance of most major animal groups.