In the Process of Market Segmentation,determining Customer Needs and Wants

question 15

Multiple Choice

In the process of market segmentation,determining customer needs and wants is immediately followed by:

• A)dividing the organization's products into different product classes according to their features for sale through a mass marketing mechanism.
• B)designing the appropriate marketing mix strategies to be used for each segment.
• C)delineating the firm's current situation which aids in developing marketing mixes.
• D)grouping consumers on the basis of one or more similarities and treated as a homogeneous segment of a heterogeneous total market.

---

Definitions:

Mental Lock

A psychological barrier that prevents an individual from seeing or exploring solutions outside of their usual thought patterns.

Creativity

The ability to produce original ideas or solve problems in novel and effective ways.

Avoiding Ambiguity

The practice of making information clear and understandable to eliminate confusion and uncertainty.

High Absenteeism Rate

A situation where there is a consistently high number of instances where employees are absent from work, often indicating underlying issues.