_____ Segmentation Refers to a Market Segmentation Approach in Which

question 25

Multiple Choice

_____ segmentation refers to a market segmentation approach in which people are grouped into segments on the basis of research findings,and then the size of each of these groups and their demographic and psychographic profiles are determined.

• A)Post hoc
• B)Empirical
• C)Benefit
• D)Psychographic

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Definitions:

Motivational Support

Emotional or practical encouragement aimed at helping an individual achieve their goals or overcome challenges.

Scapegoating

The practice of unfairly blaming an individual or group for problems or negative outcomes, often as a way to divert attention from the true causes.

Child Rearing

The practice of fostering and encouraging a child's physical, emotional, social, and intellectual growth from infancy through to adulthood.

Power

The ability to impose one’s will on others.