Which of the Following Is the Most Market-Oriented Approach to Segmentation

question 22

Multiple Choice

Which of the following is the most market-oriented approach to segmentation?

• A)Segmentation based on social class
• B)Segmentation based on different customer lifestyles and purchasing habits
• C)Segmentation based on geographic area
• D)Segmentation based on benefits that potential customers are seeking

Interpret and use profit-volume (PV) charts and margin of safety for business analysis.

Understand the concept of the relevant range and its impact on cost behavior.

Comprehend how different types of charts (e.g., Profit-volume chart, Cost-volume-profit chart) are used in managing operations and making financial decisions.

Calculate and interpret fixed and variable costs within the manufacturing and sales context.

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Definitions:

Social Needs

Human requirements for companionship, belonging, and acceptance within society or specific social groups.

Maslow's Hierarchy

A psychological theory proposed by Abraham Maslow, which presents a hierarchy of human needs in the form of a pyramid, starting from basic physiological needs to the need for self-actualization.

ERG Theory

A motivational theory developed by Clayton Alderfer that categorizes human needs into existence, relatedness, and growth needs.

Frustration-Regression Principle

A concept suggesting that when faced with frustration, individuals may regress to a previous level of maturity, affecting their problem-solving and coping strategies.