Which of the Following Segmentation Bases of Consumer Markets Includes

question 77

Multiple Choice

Which of the following segmentation bases of consumer markets includes income?

• A)Geographic
• B)Behavior
• C)Psychographic
• D)Demographic

---

Definitions:

Normal Good

A good for which demand increases when consumer income rises, and decreases when consumer income falls.

Inferior Good

A type of good whose demand decreases when consumer income rises, contrary to normal goods, which see increased demand as incomes rise.

Inferior Good

A type of good whose demand decreases when the income of consumers increases.

Normal Good

An item whose demand escalates as the income of consumers increases, and contracts when their income decreases.