Which of the Following Statements Is True of a Positioning

question 10

Multiple Choice

Which of the following statements is true of a positioning map?

• A)It is a mathematical estimate of the rate at which new products will have to be developed to maintain control over the market share.
• B)It is a written document outlining the marketing research study that was undertaken before the launch of a new product.
• C)It is a type of documentation used by the U.S.Department of Commerce to create a geodemographic model of the nation.
• D)It is a visual description of customers' perceptions of competitive products,brands,or models.

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Definitions:

Appropriateness

The degree to which an action, response, or behavior matches the expected norms or circumstances.

Reciprocity/Obligation Rule

The social norm of responding to a positive action with another positive action, fostering mutual benefit.

Rejection-Then-Retreat Approach

A persuasive technique where an initially larger request is made knowing it will be rejected so that a smaller request (the desired outcome) seems more reasonable.

Reciprocity

A social principle where positive actions lead to similar responses by others, fostering mutual benefit or exchange.