A Positioning Map Is

question 13

Multiple Choice

A positioning map is:

• A)constructed by surveying customers about various product attributes and developing a graph indicating the relative position of competitors.
• B)used solely with benefit segmentation and includes an assessment of lifestyle choices based on activities,interests,and opinions.
• C)implemented when marketers want to differentiate between the Young Digerati,Cosmopolitans,and American dreams.
• D)an indication of the number of Experiencers and Strivers within a geographic area based on PRIZM analysis.

---

Definitions:

Halo Effects

A cognitive bias where an observer's overall impression of a person, brand, or product influences their feelings and thoughts about that entity's character or properties.

Social Group

A collection of individuals who interact with one another and share similar characteristics, interests, or a sense of identity.

Distributive Negotiations

A negotiation strategy that views resources as fixed and limited, with parties aiming to maximize their own share at the expense of others.

Outcome Frame

An outcome frame is a cognitive perspective individuals use to view the results or potential results of actions in a particular context, focusing on how these outcomes align with their goals or expectations.