In Which of the Following Situations Is an Organizational Purchase

question 19

Multiple Choice

In which of the following situations is an organizational purchase type of straight rebuy recommended?

• A) When an organization lacks experience at buying a product
• B) When an organization is experimenting with many vendors
• C) When an organization has an ongoing need for a product
• D) When an organization considers several alternatives while buying a product

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Definitions:

Media Buy

The actual purchase of airtime or print pages.

Advertising Budget

The allocation of funds dedicated to marketing communication and promotional activities over a specific time period.

Informational Appeal

Advertising or communication strategies that focus on providing factual information or logical arguments to persuade consumers.

Emotional Appeal

A persuasive technique used in advertising and marketing to create an emotional response in the audience, aiming to influence their purchasing decisions.