Rajiv Owns a Large Department Store

question 60

Multiple Choice

Rajiv owns a large department store. He identifies that he has to cut costs owing to an organizational crisis. He feels that if all the fluorescent light bulbs in the store were replaced with energy-efficient LED light bulbs, then he could save significantly on the cost of electricity. Identify the stage of the organizational buying process that Steven is currently in.

• A) Purchase activity
• B) Postpurchase evaluation
• C) Organizational need
• D) Vendor analysis

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Definitions:

Evidence

Information presented in testimony or in documents that is used to persuade the fact finder (judge or jury) to decide the case in favor of one side or the other.

Federal Trade Commission

The Federal Trade Commission is an independent agency of the United States government, established to prevent unfair methods of competition and unfair or deceptive acts or practices in commerce.

Misleading Advertising

Marketing communications that knowingly or unknowingly deceive or mislead the audience, often leading to false impressions about a product or service.

Government Agency

An organization within the government responsible for the administration of specific functions or the enforcement of laws.