For Which of the Following Purchases Would a Consumer Most

question 88

Multiple Choice

For which of the following purchases would a consumer most likely to be engaged in limited decision making?

• A) The purchase of a brand of candy bar without much deliberation
• B) The purchase of a shirt for a friend based on its eye-catching advertisement after comparing different brands
• C) The purchase of a six pack of beer and a bag of popcorn by a food gourmet
• D) The high priced renewal of a subscription to Hardware Age, a trade journal, by a hardware store owner

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Definitions:

Dark Triad

A set of three personality traits: narcissism, Machiavellianism, and psychopathy, which are considered socially malevolent and interpersonally destructive.

Narcissism

A personality trait characterized by a long-term pattern of exaggerated self-importance, need for admiration, and a lack of empathy for others.

Machiavellianism

A personality trait characterized by manipulativeness, callousness, cynicism, and a focus on self-interest and deception.

Complex

Consisting of many different and connected parts, noting a system or problem that is intricate and complicated.