Alison Receives a Phone Call from an Easy-Wash Customer Service

question 23

Multiple Choice

Alison receives a phone call from an Easy-Wash customer service representative who wants information on Alison's experience with the washer dryer combination that she had recently purchased and overall the purchase and installation experience. Alison claims that she is extremely satisfied with the purchase and the company's responsiveness. This customer service practice by Easy-Wash is undertaken to _____.

• A) offer the customer a substantial assessment of available alternatives by providing a marketing source of information
• B) help the customer in the process of alternative evaluation
• C) reduce the perceived psychosocial risks associated with the decision to purchase the product
• D) reduce the possibility of postpurchase dissonance in Alison's mind

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Definitions:

Credit Balance

The amount of money that a company or individual has in their account, reflecting credits that exceed debits.

Salary Expense

This is the total amount paid to employees for services rendered during a specific period, typically reflecting wages or salaries before deductions.

Normal Credit Balance

The typical balance on the credit side of an account, as is the case for liabilities, equity, and revenue accounts.

Liabilities

Financial obligations or debts a company owes to others, which must be settled in the future by transfer of assets, provision of services, or other forms of economic benefit.