Marketers of a Company Can Create a Consumer Perception That

question 81

Multiple Choice

Marketers of a company can create a consumer perception that their products are worth purchasing by:

• A)designing products with the goal of test marketing in mind.
• B)evaluating the response to a product prior to its release.
• C)differentiating their products from those of their competitors.
• D)providing inputs for the company's objectives.

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Definitions:

Subliminal Priming

The use of stimuli presented below the threshold of conscious perception to influence thoughts, feelings, or actions.

Conscious Awareness

The mental state of being fully present and aware of oneself and the surroundings.

Subliminal Sounds

Sounds that are played below the conscious level of hearing, purportedly influencing behavior or perception.

Subliminal Sights

Visual stimuli that are below one's threshold for conscious perception but can influence thoughts, feelings, or actions.