Which of the Following Is True of the Influences of Price

question 11

Multiple Choice

Which of the following is true of the influences of price, product, and promotions on consumer behavior?

• A) Salespeople do not have a direct impact on consumer behavior and its patterns.
• B) Consistent bombarding of messages about a product will put off potential consumers.
• C) Marketing communications play a critical role in informing consumers about products and services.
• D) Value-conscious consumers buy products on the basis of place than other attributes.

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Definitions:

Industry Curve

A graphical representation showing how the average costs of production change as the total output of an industry changes.

Private Bargaining

The process of negotiating terms directly between parties without external intervention.

Externality

An outcome from economic behavior that impacts individuals not directly involved, which may be beneficial or harmful.

Initial Assignment

The initial distribution or allocation of tasks, responsibilities, or resources at the start of a project or process.