Robert,who Needs a New Car,has Been Looking at Several Automobile

question 57

Multiple Choice

Robert,who needs a new car,has been looking at several automobile magazines and websites to find a model that he can afford.He has also been asking his friends whether they know of places that offer good deals on cars.Robert is currently in which stage of the decision-making process?

• A)Purchase decision
• B)Postpurchase evaluation
• C)Need recognition
• D)Alternative search

---

Definitions:

Social Conflict

Disagreements and tension between groups within society often arising from differing interests, values, or desires for power.

Gemeinschaft

A term describing communities or societies characterized by close, personal relationships, deeply rooted in tradition and often contrasted with Gesellschaft (more impersonal, economic-based relations).

Gesellschaft

A term used by Ferdinand Tönnies to describe a modern industrial society characterized by impersonal and indirect social relationships, focusing on individual self-interest.

Symbolic Interactionists

Scholars within the field of sociology who study how people use symbols to create meaning, establish their view of the world, and communicate with one another.