Qualitative Research Involves Researchers

question 86

Multiple Choice

Qualitative research involves researchers:

• A) observing how much time consumers spend browsing different sections of a store and using their data to determine the market demand for products.
• B) changing the price of a product to see its impact on the purchase of other similar products and determining whether changes in price should be made.
• C) taking traffic counts at various intersections to help determine the best locations for retail stores and then deciding how many new retail stores to open.
• D) interviewing a candidate about how a specific product has improved the quality of his life and then deciding whether the product needs changes or not.

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Definitions:

Cytosine

A pyrimidine base found in DNA and RNA that pairs with guanine.

Guanine

One of the four main nucleobases found in DNA and RNA, it pairs with cytosine during DNA replication.

Hydrogen Bonds

Weak bonds formed between a hydrogen atom and a more electronegative atom, important in the structure of DNA and proteins.

Adenine

A nucleotide base present in DNA and RNA, pairing with thymine in DNA and uracil in RNA, and is one of the four nucleotide bases.