A Purpose of Quantitative Research Is To

question 55

Multiple Choice

A purpose of quantitative research is to:

• A) develop new products and services, or reposition current product or service images.
• B) build theories and models to explain marketplace behaviors or relationships between two or more marketing variables.
• C) identify a business problem or opportunity situation, or establish information requirements.
• D) investigate the degree to which the insights about a topic hold across a larger sample or population.

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Definitions:

Behavioral Component

Aspects of therapy that focus on changing observable and measurable behaviors as a means to improve mental health.

Rational-emotive Theory

This theory, developed by Albert Ellis, emphasizes the role of rational thinking in the development of emotional and behavioral issues and aims to change irrational beliefs.

Irrational Beliefs

Faulty, unrealistic thought patterns that often lead to negative emotional outcomes and behaviors.

ABC

In cognitive behavioral therapy, this stands for Antecedent, Behavior, and Consequence, a framework for understanding how thoughts influence behaviors and emotions.