Which of the Following Statements Is NOT True of the Ethical

question 63

Multiple Choice

Which of the following statements is NOT true of the ethical responsibilities of marketing researchers toward their clients?

• A) Marketing researchers are obliged to reveal information about a client to competitors and should carefully consider when a company should be identified as a client.
• B) Marketing researchers are obliged to design efficient studies without undue expense or complexity and accurately report results.
• C) Marketing researchers are obliged to price their work fairly without hidden charges.
• D) Marketing researchers are obliged to promote the correct usage of research and to prevent the misuse of findings.

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Definitions:

Debt

Debt refers to the amount of money borrowed by one party from another, under the condition that it is to be paid back at a later date, often with interest.

ROA

Return on Assets, a financial ratio that measures the profitability of a company in relation to its total assets, indicating how efficient management is at using assets to generate earnings.

DuPont Analysis

DuPont Analysis is a financial evaluation method breaking down return on equity into three components: operating efficiency, asset use efficiency, and financial leverage, to identify what drives a company's profitability.

Earnings Yield Ratio

A metric used to evaluate the profitability of a company, calculated as earnings per share divided by the stock price.