Which of the Following Statements About Marketing Research Is True

question 37

Multiple Choice

Which of the following statements about marketing research is true?

• A)Marketing research that is executed carefully is free from errors.
• B)Marketing research is an aid to decision making.
• C)Marketing research is a substitute for decision making.
• D)Marketing research forecasts with certainty what will happen in the future.

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Definitions:

Persuasive Speech

A form of communication aimed at convincing the audience to accept a particular viewpoint or take a specific action.

Style Of Clothing

An expression of personal and cultural identity through the selection and combination of garments and accessories.

Confounded

A situation in research where the effect of one variable cannot be separated from the effect of another variable.

Double-blind Procedure

A research method in which neither the participants nor the experimenters know who is receiving a particular treatment, reducing bias.