A Purpose of Quantitative Research Is To

question 55

Multiple Choice

A purpose of quantitative research is to:

• A) develop new products and services, or reposition current product or service images.
• B) build theories and models to explain marketplace behaviors or relationships between two or more marketing variables.
• C) identify a business problem or opportunity situation, or establish information requirements.
• D) investigate the degree to which the insights about a topic hold across a larger sample or population.

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Definitions:

Real GDP

Gross Domestic Product adjusted for inflation, measuring the value of all goods and services produced by an economy in real terms.

Intermediate Goods

Products that are used as inputs in the production of other goods or services, not sold directly to end consumers.

Consumer Price Index

An index measuring the change in price of a standard basket of goods and services, reflecting the cost of living.

GDP Price Index

A measure that reflects the prices of all goods and services included in the Gross Domestic Product, indicating the overall level of inflation or deflation in the economy.