An Advantage of Using Focus Groups to Conduct Market Research

question 42

Multiple Choice

An advantage of using focus groups to conduct market research is that:

• A)they are flexible to use in a marketing study.
• B)they do not require expert moderators.
• C)they have a broad geographic dispersion.
• D)they prevent moderator bias.

---

Definitions:

WACC

Refers to the Weighted Average Cost of Capital, a method to determine a company's capital cost where each type of capital is weighted according to its proportion.

Project Risk

The potential for losses or negative outcomes on a project due to various factors such as cost overruns, underperformance, or market changes.

Equity Financing

A method of raising capital by selling company shares to investors, thereby offering them a portion of the ownership.

Weighted Average Cost

An inventory valuation method that calculates inventory and cost of goods sold based on the average cost of all similar items in inventory.