Which of the Following Statements Is NOT True of the Ethical

question 63

Multiple Choice

Which of the following statements is NOT true of the ethical responsibilities of marketing researchers toward their clients?

• A) Marketing researchers are obliged to reveal information about a client to competitors and should carefully consider when a company should be identified as a client.
• B) Marketing researchers are obliged to design efficient studies without undue expense or complexity and accurately report results.
• C) Marketing researchers are obliged to price their work fairly without hidden charges.
• D) Marketing researchers are obliged to promote the correct usage of research and to prevent the misuse of findings.

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Definitions:

Psychological Hardiness

A cluster of traits that buffer stress and are characterized by commitment, challenge, and control.

Self-Efficacy Expectations

The belief in one's capabilities to organize and execute the courses of action required to manage prospective situations.

Coronary-Prone Behavior

describes personality traits and behaviors, such as Type A behavior pattern, that are associated with a higher risk of coronary heart disease.

Type A

A personality type characterized by high levels of competitiveness, self-criticism, time urgency, and a tendency towards stress-related diseases.