Hilton Brews Is a Company Producing Instant Mixes for All

question 23

Multiple Choice

Hilton Brews is a company producing instant mixes for all kinds of beverages.It notices that the market for tea has risen due to its potential health benefits.Therefore,Hilton Brews introduces a new line of organically grown and processed teas like green tea or tea with various herb extracts and additional antioxidants.Which of the following organizational growth strategies has been used by Hilton Brews?

• A)Product development
• B)Diversification
• C)Market penetration
• D)Market development

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