Which of the Following Statements Best Describes the Role of Marketing

question 67

Multiple Choice

Which of the following statements best describes the role of marketing executives in the strategic planning process?

• A) The marketing executives must always be aware of what the process of strategic planning involves as well as the results.
• B) The marketing executives should make plans that are independent of the strategic plan.
• C) The marketing executives receive suggestions from the strategic planning team and implement the suggestions relating to customers, products, and middlemen.
• D) The marketing executives are not involved in the strategic planning process because this process is the sole responsibility of top management.

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Definitions:

Operating Cycle

The average period between purchasing or acquiring inventory and receiving cash from sales of the inventory, critical for managing company liquidity.

Cash Cycle

The time period between the outlay of cash for the purchase of inventory and the collection of cash from customers for the sale of that inventory.

Short Term Financing

Financing obtained for a time period of up to one year, used to fund immediate operational needs such as inventory purchase or payroll.

Bankers Acceptances

A short-term debt instrument issued by a company that is guaranteed by a commercial bank, often used in international trade.