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question 30

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For this question,refer to the following excerpt. The towering importance of the American motion picture on the world's markets cannot be safely explained by the unlimited financial resources at the disposal of the American producers....Its main reason is the mentality of the American picture,which,notwithstanding all attacks and claims to the contrary,apparently comes nearest to the taste of international cinema audiences.
) ..The specific and unique element of the American film is the fact of its being absolutely uncomplicated.Being what is called "naïve" it knows no problems....
It is really preferable to have a picture too light rather than too heavy,because in the latter case there is a danger that the public will not understand the story.This is the worst thing that can happen with a picture....
The subject matter of the film is the main consideration.The idea itself must be capable of being understood all over the world [and based in] those great human emotions that are the same for all countries....That is why,as far as possible,novel yet nonetheless perennial plots are chosen-love and pain,humour and sentiment,art and nature,science and the primitive.
Erich Pommer,"Hollywood in Europe," 1928
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