Consumers Are Generally Willing to Spend More Time Researching Cars

question 84

Multiple Choice

Consumers are generally willing to spend more time researching cars before making a purchase than they do researching paper towels because:

• A)​the cost of gathering information about paper towels is very small
• B)​the cost of gathering information about cars is less than the cost of gathering information about paper towels
• C)​the cost of gathering information about cars is less than the cost of gathering information about paper towels.
• D)​the net benefit from gathering additional information about paper towels is likely much greater than the net benefit derived from gathering additional information about cars.

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Definitions:

Needs Hierarchy

A motivational theory proposed by Abraham Maslow, suggesting that humans are motivated by a hierarchy of needs, starting from basic physical necessities to higher psychological needs.

Values Congruency

The alignment or correspondence between the values of individuals within an organization, which can enhance cooperation and reduce conflict.

Myers-Briggs Type Indicator

A psychometric questionnaire designed to measure psychological preferences in how people perceive the world and make decisions.

Carl Jung

A Swiss psychiatrist and psychoanalyst who founded analytical psychology, known for his concepts of the collective unconscious, archetypes, and psychological types.