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Marginal willingness to pay
Caveat Emptor
A principle in commerce that places the responsibility on the buyer to perform due diligence before making a purchase.
Principle
A fundamental truth or proposition that serves as the foundation for a system of belief or behavior or for a chain of reasoning.
Ethics of Exchange
Moral principles that govern the conduct of transactions between buyers and sellers, ensuring fairness and honesty in the marketplace.
Consumer Bill of Rights
A set of principles established to protect the interests of consumers, typically advocating for safety, the right to be informed, the right to choose, and the right to be heard.
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