Examlex
The flatter the demand curve passing through a given point, the less elastic the demand curve at that point.
Awareness
The degree to which consumers are familiar with the presence and characteristics of a product, brand, or issue.
Adoption
The act of accepting, taking up, or starting to use something new or different, such as technology or practices.
Hierarchy of Effects
A framework outlining the steps a consumer takes, beginning with awareness and progressing through knowledge, appreciation, preference, conviction, to ultimately making a purchase.
Awareness
The state or level of consciousness where individuals or groups realize the existence or importance of something.
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