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When the Blue Ocean Surfboard Company Lowered the Price of Surfboards

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When the Blue Ocean Surfboard Company lowered the price of surfboards by 20%, it sold 10% more surfboards. The price elasticity of demand for surfboards is:

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Definitions:

Inhibitory Postsynaptic Potential

A type of synaptic potential that makes a post-synaptic neuron less likely to generate an action potential, usually by making the inside of the neuron more negative.

Neuronal Membrane

The lipid bilayer that encases neurons, regulating the entry and exit of substances and maintaining the electric potential used for neural transmission.

Depolarization

A reduction in the difference in voltage across a cell's plasma membrane, which can trigger nerve impulses or muscle contractions.

Excitatory Postsynaptic Potential

An excitatory postsynaptic potential (EPSP) is a temporary increase in membrane potential in a postsynaptic neuron, making it more likely to fire an action potential, usually in response to neurotransmitter release.

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